Maria Luisa Sabau is a Mexican entrepreneur with a unique history in the field of public relations. Despite having studied finance at a prestigious university, Maria Luisa never saw herself working in a bank, as most people expected. Her passion for bringing people to events led her to enter the world of public relations.
Maria Luisa’s first steps in this field were through extra jobs in nightclubs, where she was able to apply her skills and knowledge in the area. In addition, she had the opportunity to travel to Spain and Argentina, Spanish-speaking countries with cultures similar to her own, which provided her with invaluable learning.
Combining this knowledge with that acquired in her finance training, Maria Luisa developed an effective method that generated results not only in terms of visibility but also in sales.
It was during her time as Public Relations Director for a group of 12 restaurants that Maria Luisa decided to create her own agency, BLAH. Since then, she has been innovating and perfecting her unique method in Mexico, becoming a reference in the industry.
“BLAH has grown to become an agency with three locations and ten employees, and our goal is to continue expanding,” says Maria Luisa.
What makes Maria Luisa and BLAH agency unique is their commitment to excellence and their focus on creativity, strategy, and passion for the success of each project.
“We continue to build strong relationships, generate impact and position our brands in the minds of the Mexican public,” expresses Maria Luisa. “BLAH has collaborated with renowned brands such as Paramount+, OCESA, Grupo Expansión, Amazon, and Uber, as well as the best consumer centers in Mexico City.”
Over the years, Maria Luisa has overcome many challenges, including fear of failure and financial uncertainty. Despite criticism and advice to look for a more secure job, she decided to pursue her dream.
For Maria Luisa, mindset plays a fundamental role in overcoming challenges and achieving business success. A positive, resilient, and flexible mindset is crucial to stay motivated and adapt to changes in the ever-evolving business environment.
“My advice for those who want to start their own business or brand is to venture out, assess the risks, and have a plan for the worst possible scenarios.” Maria Luisa advises, and adds, “I think entrepreneurship is the best thing that can happen to people in life.”
One of the biggest obstacles she has overcome so far was the pandemic, which significantly affected her business. Despite dedicating themselves mainly to consumer centers, Maria Luisa and her team managed to reinvent themselves and successfully adapt to the circumstances. This made them more resilient and warrior-like in their business approach.
Something else that sets Maria Luisa and BLAH apart from the competition is their holistic approach, strategically combining marketing, public relations, and sales to deliver concrete results. They can prove their value and generate a significant return on investment for their clients.
Regarding future projects, Maria Luisa aims to continue working with the best brands and restaurants in Mexico, as well as being an exemplary mother and wife. She also wants to travel and leave a mark on all those who cross her path.
Recently, BLAH expanded internationally with the opening of a new office in Madrid, marking a major milestone in the agency’s growth and global vision.
Ready to take your business to the next level? Contact Maria Luisa Sabau and her team at the BLAH Agency, the leading public relations powerhouse in Mexico. Experience the power of creative strategies, innovative methods, and a passion-driven approach that delivers tangible results.
