Finding a space of his own in the music industry can be complicated, but for Daniel Velasco, founder of Punto44, it was a matter of vision and necessity. In his words, “I saw an opportunity to offer an innovative approach that combines experience, technology, and a global vision, supporting artists to grow internationally.“
The idea for Punto44 emerged in 2019 as a school project at SAE Mexico, when he decided to support several DJ friends by using their images to boost their careers. His first signed artist, Aarón Sevilla, was not only a supporter from the beginning but also became an international phenomenon, validating Daniel’s strategy.
For its creator, what distinguishes Punto44 from other booking agencies is that, unlike “traditional competitors such as CAA and WME who maintain conventional processes,” he has fully automated talent booking, “allowing reservations, logistics, catering, and guarantees to be resolved in less than 60 minutes.” This technological efficiency is a huge leap compared to the usual process within the industry, which is often slow and bureaucratic.
Additionally, Punto44 is a pioneer in the implementation of NFTs as Proof of Booking (POB), a tool that offers unprecedented transparency and security in music booking. This innovation protects artists and promoters and paves the way for a new paradigm in event and contract management.
Daniel also emphasizes that his agency develops comprehensive projects in electronic music, supporting artists at every stage of their careers. “This combination of independence, innovation, and experience positions us as a benchmark in the global music industry,” he states confidently.
Looking to the future, Punto44 is expanding its international presence in Mexico, Dubai, Amsterdam, Spain and with a strategy that includes the opening of an office in the United States, including strengthening their talents’ access to key and highly competitive markets. Daniel mentions that they are consolidating strategic alliances with figures such as Ramiro Muñoz, general director of Muga Productions, aiming to continue growing.
On top of that, the team is developing and managing several independent record labels to offer artists real alternatives to the “major labels.”
This innovation and ambitious vision make Punto44 an agency that is revolutionizing global booking, combining technology, speed, and a human approach to grow their talents and transform the industry from within. If you want to learn more about Punto44 and its founder, Daniel Velasco, follow them on Instagram @solodan_ and visit Punto44.com to discover more about their projects and news.
