Apple under pressure to shine after AI stumble

Pressure is on Apple to show it hasn’t lost its magic despite broken promises to ramp up iPhones with generative artificial intelligence (GenAI) as rivals race ahead with the technology. Apple will showcase plans for its coveted devices and the software powering them at its annual Worldwide Developers Conference (WWDC) kicking off Monday in Silicon […]

Apple sidelines AI news summaries due to errors

Apple pushed out a software update on Thursday which disabled news headlines and summaries generated using artificial intelligence that were lambasted for getting facts wrong. The move by the tech titan comes as it enhances its latest lineup of devices with “Apple Intelligence” in a market keen for assurance that the iPhone maker is a […]

Apple CEO visits China for second time this year as sales slump

Apple CEO Tim Cook was in China for the second time this year, he said on social media Tuesday, as the US technology giant seeks to shore up slumping sales in a crucial overseas market. The iPhone maker remains popular among Chinese consumers but has ceded ground to domestic rivals in recent years as the […]

Apple boss Tim Cook thanks three countries for record iPhone sales

Apple has beat Wall Street expectations and market trends in reporting increased iPhone sales in its second quarter results. Both revenues and profits were above investor predictions as a record number of iPhones were sold for the second three month period in its financial year. Sales for the year ending 1 April dropped overall – […]

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