Big Food Pivots to “Smaller, Cleaner, Higher-Protein” as GLP-1 Drugs Reshape American Eating

Major packaged-food and beverage companies are rapidly retooling products and marketing as appetite-suppressing GLP-1 drugs spread through the U.S., changing what—and how much—people buy. It’s a shift from “wait and see” to “act now,” with companies emphasizing shorter ingredient lists, smaller pack sizes, and more protein- and fiber-forward foods designed to keep consumers fuller longer. […]

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