Madison Avenue Goes All In on AI as Ad Giants Race to Reinvent Marketing

Madison Avenue is no longer experimenting cautiously with artificial intelligence. It is moving aggressively to make AI central to how advertising is created, targeted, bought, and measured. At this year, in Cannes Lions festival, AI was no longer treated as a side topic or futuristic concept. It has become a core business strategy for agencies, […]

Erica Dias Wanted A Different Career Experience And A Break From The Racism And Hardship She Was Enduring While Working In Corporate, So She Created Her Own Business And Path To Success

After having mastered one area of business, Erica Dias decided it was time for her to grow into another. Her background as an entrepreneur in the TV world helped prepare her for her new endeavour: publicity and marketing. Though she had to conquer numerous obstacles, she has found her stride in the business. “Although my […]

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